Some kind words from the awesome people I've had the pleasure of working with!
“Joana combines creativity with structure — she transforms complex ideas into clear, elegant design solutions. A fantastic collaborator and an inspiring leader.”
J.F. Saddock, former Head of Marketing at Zharta
“Joana is one of the strongest design leaders I’ve ever collaborated with.”
Kostas Ntolkeras, Senior Product Manager at Tech Alchemy
“She has a rare talent for balancing strategy and detail — guiding with clarity, empowering with trust, and constantly challenging others to go beyond the obvious.”
Bruno Alves, Product Designer at Block Labs
"A dependable partner who elevates every project she touches."
Gonçalo da Cruz Silva, former Director of Product at Zharta
"Joana is a brilliant UX designer who transforms complex Web3 concepts into clear, meaningful user experiences. Her impact on our projects has been huge—any team would be lucky to have her!"
Pedro Ribeiro, Head of UX/UI at Tech Alchemy
“Joana is not only a great designer...but also an amazing mentor and collaborator. She is able to ask hard questions, push ideas forward while giving constructive feedback and encouraging people to push their idea forward.”
Anne-Laure Fayard, ERA Chaired Professor in Social Innovation, NOVA SBE
“Worked with Joana for 7 years, and she has the perfect balance between strategic thinking, clarity in collaboration, and execution. An excellent team leader and a truly humane mentor.”
João Mota, Designer at Público
“Joana is one of a kind — ultra curious, resilient under pressure, and naturally driven to define strategic visions for user-centric digital experiences.”
Victor Afonso, UI Teacher at EDIT
“Joana combines rare focus and creative energy with razor-sharp problem-solving. She turns ambiguity into clarity with speed and care, aligning teams effortlessly without ever losing sight of the user.”
Gonçalo da Cruz Silva, former Director of Product at Zharta
“Joana introduced clear design processes and standards that dramatically improved our workflow. The result was faster delivery, fewer iterations, and far less back-and-forth between product, engineering, and design, without ever compromising on quality or user experience.”
Kostas Ntolkeras, Senior Product Manager at Tech Alchemy